Eating popcorn makes you immune to advertising

Eating popcorn at the movies is a sacred tradition. It's almost as sacred as complaining about the number of advertisements before movies.

Eating popcorn at the movies is a sacred tradition. It's almost as sacred as complaining about the number of advertisements before movies. 

So it's good news, then, that apparently the mere act of chewing renders us immune to those ads, according to a new study by researchers from Cologne University.

Eating popcorn immune advertising

Their findings, published in the Journal of Consumer Psychology, showed that particpants who munched on popcorn through ads shown before a movie were unaffected by them, unlike their non-masticating counterparts.

"The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising," Sascha Topolinski, one of the researchers, told The Guardian. The theory behind this is that our lips and tongue automatically simulate the pronunciation of a new name when we hear it, and subconsciously practice the pronunciation.

Chewing interrupts this process, making us invincible to ads. "This finding suggests that selling candy in movie theaters actually undermines advertising effects," Sascha continued, which is great news for the ad-averse among us, considerably less-great news for those doing the advertising. [Source]

COMMENTS

BLOGGER
t
Name

2015 Adorable Advertisement Amazing Animals Animation Architecture Art Autism Autos Awww Baby Bear Blogger Car Cats Celebrity Children Comedy Commercial Community Compilation Crazy Creativity Culture Curiosities Curiosity Curious Cute Diversity Dogs Economy Education Emotional Entertainment Environment Fails Featured Film and TV Foods Football Fun FUNNY Gallery Games Gaming Geeks Gifs Health Heartwarming Hilarious History How to Humanity Humor Illusion Inspiring Interesting Internet islam Kids Landscape Landscapes Latest Lifestyle Literature lol Magazine Military Miracle Mobile Movies Multimedia Music Nature Newborn News Ocean OMG Other News Parenting Parents & children Parks Pc Peoples Pets Places Politics Pool Pop Culture Prank Puppies Rare Religion School Science Showbiz Society Softwares Sport Sports Strange News Technology Touching Trailer Travel Travel & Events Tricks Tutorials U.S Video Viral Wallpapers Web Wedding Weird Windows World WTF
false
ltr
item
Albasun: Eating popcorn makes you immune to advertising
Eating popcorn makes you immune to advertising
Eating popcorn at the movies is a sacred tradition. It's almost as sacred as complaining about the number of advertisements before movies.
http://2.bp.blogspot.com/-98k8hMH7B58/UlxDllCeHOI/AAAAAAAAGL4/Z07-2QvwwAc/s1600/Eating+popcorn+makes+you+immune+to+advertising.jpg
http://2.bp.blogspot.com/-98k8hMH7B58/UlxDllCeHOI/AAAAAAAAGL4/Z07-2QvwwAc/s72-c/Eating+popcorn+makes+you+immune+to+advertising.jpg
Albasun
http://www.albasun.com/2013/10/eating-popcorn-makes-you-immune-to.html
http://www.albasun.com/
http://www.albasun.com/
http://www.albasun.com/2013/10/eating-popcorn-makes-you-immune-to.html
true
591155708266020805
UTF-8
Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy